Build Trust, Fast! 💨
Influencer marketing can be one of the fastest ways to build trust, reach new audiences, and generate demand—especially when your business already has a solid offer, and you’re ready to put budget behind visibility.
At Just Be Social, we help brands plan and execute influencer marketing campaigns that are strategic, trackable, and aligned with your bigger marketing goals.
We highly recommend influencer marketing for businesses that have a real budget for it. If you’re looking to trade products/services for posts with local creators, we’re probably not the right fit—and that’s okay!
What Is Influencer Marketing?
Influencer marketing is a paid partnership between your brand and a creator who has built trust with a specific audience.
When it’s done well, influencer marketing doesn’t feel like an ad. It feels like a recommendation from a friend your audience can trust.
Influencer marketing is a great fit if you:
-
Have a budget allocated for paid partnerships
-
Want to reach a specific audience quickly (local, regional, or niche)
-
Have a product/service that’s easy to demonstrate or talk about
-
Want content you can repurpose across your own channels
-
Are ready to treat this like a campaign (not a one-off post)
We especially recommend influencer marketing if you’re launching something new, promoting an event, entering a new market, or trying to accelerate awareness fast.
Some Influencer Basics
Before you consider working with influencers, there are a few basics you should be aware of. Knowing this information ahead of time can make your influencer marketing more effective, help set expectations, and help you decide if your business is truly ready for this next leve in social media marketing.
Budget Expectations
Influencer Levels
Influencer marketing is not a “free exposure” play. It’s a paid channel. Most influencer partnerships range from $500 to $10,000+, depending on: - Influencer size & engagement - Platform(s) used - Deliverables - Usage rights - Exclusivity - Timeline & campaign complexity If you’re looking for trade-only partnerships, we don’t offer that approach and we won’t recommend it as a primary strategy. It tends to create inconsistent results and mismatched expectations for both the brand and the creator.
Follower count isn’t everything—but it does help set expectations for pricing and reach. Here’s a general breakdown: - Nano Influencers: 1,000–10,000 followers Often highly engaged, niche audiences, great for local/community trust. - Micro Influencers: 10,000–50,000 followers Strong mix of reach + credibility; often a sweet spot for ROI. - Mid-Tier Influencers: 50,000–250,000 followers Bigger reach, more polished content, typically higher rates and more structure. - Macro Influencers: 250,000–1,000,000 followers Broad reach, premium pricing, strong brand awareness potential. - Mega / Celebrity Influencers: 1,000,000+ followers Massive reach, highest cost, best for big awareness plays and national campaigns. We’ll help you choose the right level based on your goals, market, and budget—not just what looks impressive.
Deliverables
Deliverables vary by creator and platform, but here are the most common: Instagram - Reels (short-form video) - Static feed posts (single image or carousel) - Stories (with link sticker, polls, Q&A, etc.) - Live sessions (less common, but powerful) TikTok - TikTok videos (organic-style, trend-friendly, demo-based) - Spark Ads eligibility (if you plan to amplify content) YouTube - Dedicated video integrations - Shorts - Community posts Other common deliverable add-ons - Raw footage or edited assets for your brand to repurpose - Whitelisting / paid usage rights (so you can run the content as ads) - Exclusivity windows (they won’t promote competitors for X days/weeks) - Link-in-bio or tracking link integration - Comment engagement for a set period after posting We’ll make sure deliverables are clearly defined so you know exactly what you’re paying for—and what success looks like.
Influencer Marketing Support
Influencer marketing is part creative, part negotiation, part project management. We help you run it like a real campaign.
Our Influencer Marketing Services Include:
-
Campaign strategy (goal, audience, messaging, offer)
-
Influencer research and recommendations
-
Outreach guidance and partnership coordination
-
Deliverables + timeline planning
-
Brief creation (so creators know what to say—and what not to say)
-
Review process and content alignment (without killing authenticity)
-
Tracking plan (links, codes, UTM strategy)
-
Performance reporting and learnings for the next campaign
Get in Touch
Ready to hand over your social media passwords? Book a FREE introductory call with us today!